In past decade, use of internet have increased immensely and rapidly. The rise of internet has led to the revolution of business tactics and consumer behavior. Different business sectors have inculcated the usage of internet in different ways. But one familiar method in business and organizations is the public communication tool. The most efficient and vital communication portal are websites.
The fast-paced world encouraged people of different age groups to access the internet to acquire knowledge of the product or organization. Majority of the business to consumer interactions happen online, thus user engagement is critical and dependent on website design. This was evident during the unexpected pandemic when the whole world was in lockdown with lot of restrictions. Most of the essential and non-essential business interactions were conducted online and websites aided the smooth process. New consumers could get hold of the product or the organization by navigating around. The well-designed website has high usability. This in turn has positive influence on the users, which reflects in the purchasing behavior and visitor’s retention. On the other hand, users may get frustrated on accessing poorly designed websites. It may lead to sudden departure of the consumer without exploring other pages within the site. Appropriate design of the website enhances the user’s engagement.
To enhance the website, few design elements to be considered are purpose, simplicity, readability, organization, navigation, graphical representation, and content utility. The user engagement can be elevated by incorporating these essential criteria. The International Standardized Organization (ISO) has parameters set to designate a website good, based on the incorporation of the specific elements like efficiency and user experience (navigation, content, visual aesthetics, responsiveness and download time). A website is valued as good when it is user friendly and it has balancing visual elements like text, multimedia, and graphics. To achieve that, ensure that the choice of the website builder should aid your needs.
Web designing embraces mobile apps, web apps and user interface design. A good web design can advance the visibility in search engines like Google, which reciprocates in the performance with huge impact. Web designers are highly sorted in job market as markets get competitive. The best performers in this field are preferred based on their inspirations, which in turn leads to creative ideas.
The website can be designed using desktop app or website builder. The choice depends on requirement and budget. Desktop apps get designs created and then code converted. This ensures the creative process to be prior focused by the designer and then challenges of the technicality taken care by the development team. Desktop apps like Photoshop and Sketch are popularly used. The downside of it is time consuming, expensive, and multiple members are involved. But website builders can mitigate this issue. All products have their own design capabilities, price and editing options. Choose the one which fits to accomplish your goals.
There are 2 types of website builders namely adaptive or responsive websites providing different build experiences. Adaptive websites based on device type is popular one. It will display the version based on the device type used like mobile, tablet, desktop. Adaptive websites can be customized based on screen size. This is based on the browser width breakpoints. Here the versions will be of pixels like 1080px, 480px width versions. The option is flexible when designing and user will have a better viewing experience. No coding required thus reduces the dependency of the development team. They are fast and cross device compatible. Device type view can be broken sometimes. Few available services in the market are Wix and PageCloud. Responsive websites are grid based and are changing constantly according to the screen size, which ensures greater viewing experience. Coding is required to break few challenges, which in turn requires extensive testing. Few available services in the market are Squarespace and Webflow.
Once the builder is chosen, appearance and aesthetics are key for the web design to be user friendly. Incorporating these elements will boost the performance and usability. The elements can be categorized as Visual and Functional elements. Website appearance is enhanced by text. The content writer and designer must work together to create a balance. Font and color should complement the overall design and tone of the website respectively. The color should echo the brand to the customer. The placing of the content appropriately impacts the usage of the website dramatically. Misplacements can detract the users from the message to be conveyed. The graphic elements can add more value along with the texts. Images and videos can strengthen the conveyance of the message. Consistent spacing would ease the navigation for the user. Incorporation of these elements would help in securing high ranks in search engines. Enhancing the user interactions with no auto functionality would enhance the user experience. The easy navigation will help for new and in retaining of the customers. Simple animations would add value to the brand and the speed of the website will not be hindered. Adding to the aesthetic compliments, faster the loading of the website will fetch brownie points from the consumer. The website should be functional across all available browsers. The cross-browser functionality will help into market and capture different consumer zones without hindrance. All these elements could enhance the websites overall appearance.
Different sectors and industries have various objectives and will be reflected by the designing of the website. Online marketers and business will focus on brand, purchase, and profit. Academic and government organizations and healthcare management nucleus revolves around content accuracy and confidentiality. Privacy will be utmost value for all sector websites. For the development of the website, design elements amalgamated with user unique needs would enhance the consumer engagement.